Ethique Pinkalicious is sweet and zesty with a delicious blend of pink grapefruit and vanilla. It is perfect for balanced hair that is neither too oily or too dry. Fairly traded creamed coconut and cocoa butter revitalises and restores soft, smooth tresses. Glycerine, a humectant, draws moisture to hair for weightless shine and luscious locks.
This delightfully fruity shampoo is Ethique pink for a good reason. Pinkalicious was released as a limited-edition bar in 2017 in celebration of their 5th birthday and was so popular they brought it back for good.
Each bar is the same as three bottles of liquid shampoo and at least 80 washes.
Ethique is a New Zealand beauty brand on a mission to #giveupthebottle. They make sustainable, plastic-free solid shampoo, conditioner and skin care. Their products are cruelty-free, vegan, and made with natural and organic ingredients. Since they were founded in 2012, they have prevented over 25 million single-use plastic bottles from being manufactured and disposed of in our landfills and oceans.
Sodium coco-sulfate, sodium cocoyl isethionate, stearic acid, aqua (water), decyl glucoside, Theobroma cacao (cocoa) seed butter, stearyl alcohol, glycerin, lactic acid, Cocos nucifera (coconut) oil, cetyl alcohol, cocos nucifera (coconut) fruit, caprylic/capric triglyceride, Citrus paradisi (pink grapefruit) peel oil, sodium isethionate, limonene*, fragrance^, behentrimonium methosulfate, mica, ci 77891, ci 77861
*Component of essential oil.
All their ingredients are derived from non-palm sources such as rice bran or coconut oils.
It's easy. First, wet your hair and the bar. Slide the bar from root to tip 3 or 4 times. Put the bar down and lather the shampoo into your hair - it will foam! Rinse and follow with conditioner if required.
You're in luck! Ethique make shampoo and conditioner suitable for a wide range of hair types, including bars designed especially for curly hair.
Ethiques's best-selling, curl-friendly duo of Professor Curl Solid Shampoo and Curliosity Solid Conditioner & Co-Wash contain nourishing blends of ingredients to gently cleanse and promote soft, defined curls.
Use it, drain it, dry it! Looking after your Ethique bars will ensure they last longer and are easier to use. The most important thing is to keep them dry in between uses.
If left damp, the mush starts to set in and not only will you end up using far more than you need, there'll be residue on your soap dish and the bars will start to get too slippery to handle!
Get the storage right! Try to find a spot in your shower that's well away from the steam, or even store them out of the shower completely. Choose a storage container that will let the water drain away and air circulate like the Ethique Aqua In-Shower Container. Multi-purpose soap-saver bags make a fantastic addition to your plastic-free bathroom too! Use your body bar in the bag for extra exfoliation and lather, then hang it up to dry. The fabric will keep the bar contained while absorbing and expelling moisture.
Saver bags are the ideal solution when you're getting to the end of your Ethique bar with the added bonus that they often provide a bit of exfoliation too. Great for body washes and face cleansers!
If you have a collection of pieces from the same type of bar, you can simply squish them all together in the palm of your hand to make a soap ball. Alternatively, press together firmly with your new bar when showering and as you use it, the smaller piece will eventually mould smoothly into the new one. Easy!
Switching from bottle to bar not only ditches plastic but also saves water.
Plastic manufacturing uses vast quantities of water, plus an average shampoo or body wash can be up to 80% water and conditioner up to 95%!
Ethique removed water and plastic bottles in favour of packaging functional ingredients in bar form. Their bars are highly-concentrated, so you add the water. It doesn’t make sense to pay for water, package it in plastic bottles and use harsh chemicals to preserve it, when there is water in your shower already.
The super-concentration means that one Ethique shampoo bar is the same as three 350ml bottles of liquid shampoo. A conditioner bar is the same as five 350ml bottles!
Switching to beauty bars means you're saving plastic bottles from going to landfill and saving the water it would take to make them in the first place. Win-win!
All Ethique products are 100% palm oil free and they’ve got the accreditation to prove it. Certification from the Orangutan Alliance confirms that no traces of palm oil or its derivatives are in any Ethique products or their supply chain.
Yes! All Ethique packaging is free from laminates and plastic, which means they can go straight into the home compost and will disappear in a matter of months.
Their boxes are made in New Zealand from PEFC-certified paper stock from sustainably-sourced forestry.
Ethique have worked with more than 270 charitable organisations worldwide so far. They donate 2% of sales to charitable causes and work with partners who share their belief that they can make a difference.
They sponsor animals, promote long-term direct relationships and back community organisations in New Zealand (their home) and around the world.
Ethique adopt animals from organisations, including the incredible Orangutan Project, International Animal Rescue, International Tiger Project and WWF Australia. Their monthly donations contribute to their care and enable their rescuers to protect more animals like them.
They provide ongoing support to organisations such as Wildlife Warriors, HUHA, Rainforest Trust, Project Blue, Virunga National Park, Coral Vita, Ecologi, Oxfam and City Mission New Zealand, as well as supporting smaller local endeavours from beach clean-up events to school group initiatives.
Ethique are officially climate positive. As of March 2021, they are proud to be able to say that they offset 120% of their carbon emissions.
Their carbon footprint is independently measured every year by EKOS and then Ethique work with various organisations such as Ecologi to offset their footprint.
Their bars are plastic-free, which gives them a strong starting point! One of their shampoo bars has just 8% of the carbon footprint of the equivalent liquid product.
They are powered by 100% renewable energy.
They invest in a tree planting initiative with Ecologi and also work with them to invest in carbon projects that help offset 120% of their emissions, making them climate positive. They pay to draw carbon emissions out of the atmosphere that they have not produced.
Our beauty products are free from Parabens, Petrochemicals, Mineral Oils, Phthalates, SLS, Pesticides and all other nasty chemicals.
Orders are typically dispatched within 1 working day, and usually the same day if ordered before 4pm (GMT/BST) Monday to Friday.
An estimated date of delivery will be included in the email we send to confirm dispatch. Along with the courier service and tracking details.
If you live in the UK we include a returns label so you can return any product to us, completely free of charge, within 30 days.
And we will refund you in full, with no quibbles whatsoever.
Is our no.1 priority. If you are not satisfied for any reason whatsoever, please don't hesitate to contact us. You can call us on:
+44 161 974 0066 (Outside the UK)
Lines are open:
Mon-Fri 9am - 5pm (GMT/BST)
Sun 9am - 4pm (GMT/BST)