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Cookie Policy

Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the tables below:

Strictly necessary cookies

Cookie

Name

Purpose

More Info

Expiry Period

Website

ASP.NET_SessionId

This cookie enables essential functioning of our site and your secure use of it during your current visit only. This cookie is deleted when you close your browser.

Further information can be found at ASP.NET.

Session (deleted when you close your browser)

Analytical/performance cookies

Cookie

Name

Purpose

More Info

Expiry Period

Hotjar

_hjIncludedInSample

This cookie, managed by Hotjar, allows us to monitor performance of the website and help us to improve the user experience.

Further information can be found at Hotjar.

Session (deleted when you close your browser)

VWO

_vwo_uuid_v2

This cookie, managed by Visual Website Optimizer, allows us to make improvements to the user experience.

Further information can be found at VWO.

1 year

Functionality cookies

Cookie

Name

Purpose

More Info

Expiry Period

Website

BasketCookie

This cookie, managed by us, allows you save the items in your basket as you navigate our website.

3 years

Website

BKCookie1

This cookie, managed by us, allows you to stay logged in to your account on our website securely, without having to log in everytime you visit. This cookie can be removed by clicking 'log out' on our website.

3 years

Website

bk_EmailSubscription

This cookie, managed by us, records your preferences for subscription to our email marketing.

1 year

Website

currentview

This cookie, managed by us, records your preferences for how you prefer to see products laid out on our website.

30 days

Website

sortby

This cookie, managed by us, records your preferences for how you prefer to sort products on our website pages.

Session (deleted when you close your browser)

Zendesk Chat

__zlcmid, __zlcprivacy

These cookies, managed by Zendesk Chat, are for our 'live chat' system. The __zlcmid cookie allows you to continue a chat with us as you view different pages on our site, or if you come back to the site later. If you choose to disable this service from the live chat window's options menu or the 'ON'/'OFF' switch above, the __zlcprivacy cookie is set to remember that decision and the __zlcmid cookie is deleted.

Further information can be found at Zendesk Chat.

1 year

Targeting cookies

Cookie

Name

Purpose

More Info

Expiry Period

Google

_ga, _gat, _gid, _dc_gtm , _gac

These cookies, managed by Google Analytics and Google Adwords, collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Further information can be found in Google’s privacy policy. To opt out of being tracked by Google Analytics across all websites click here.

1 day to 2 years

Klaviyo

__kla_id

This cookie, managed by Klaviyo, is used to track performance of our email marketing.

More information can be found at Klaviyo.

2 years

Microsoft Bing

_uetsid

This cookie, managed by Microsoft (Bing), collects anonymous information about how visitors from Bing Ads use our site. We use this information to make sure our advertisements are appearing for relevant search terms.

More information can be found at Microsoft.

30 minutes

Segment

ajs_anonymous_id, ajs_group_id, ajs_user_id

These cookies, managed by Segment, are used to help improve the user experience and provide data to improve our marketing.

More information can be found at Segment.

1 year

Sizmek

_rfi

Sizmek collects anonymous information on users of the Site. The technologies utilized allow Sizmek to collect this information entirely anonymously and allow us to deliver interest-based advertising.

More information can be found at Sizmek.

1 year

SLI Systems

sli_cart_data

This cookie, managed by SLI Systems, is used to improve your search experinece when using our website.

More information can be found at SLI Systems.

Session (deleted when you close your browser)

Website

RefererCookie

This cookie, managed by us, allows us to measure our marketing and see how users found our website.

30 days

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.