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Nature's Own was founded in 1980 by two idealists who strived for better forms of nutrition out of a genuine desire to help the wellbeing of the nation. They pioneered the unique Food State and Wholefood forms of nutrition which offer better absorption, retention, and utilisation of nutrients than conventional supplements. Their products are grounded in science and supported by research and peer-reviewed studies.
Nature's Own is a brand name of Cytoplan, wholly owned by a charitable foundation. The AIM Foundation is concerned with nutrition and health projects all over the world, as well as helping those less able to help themselves in various communities in the UK. They also provide funding to a selection of charities, including The Wave Trust, The Children's Society and The Lighthouse Group.