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Vegan clarifying shampoo that deep cleans and restores your hair's natural shine
ATTITUDE Clarifying Shampoo combines lemon leaf extract with antioxidant-rich white tea to deep cleanse your hair. Formulated with 97.9% naturally sourced ingredients, it gently removes buildup while restoring shine. This vegan formula is EWG-verified and dermatologically tested for extra peace of mind. It's a great choice if your hair needs a refresh from daily styling products.
What does it do for your hair?
This clarifying shampoo gently absorbs excess oil and sebum, leaving your hair feeling fresh and light. Lemon leaf extract works to revive shine, especially if you use styling products daily. White tea leaf extract helps protect your hair from everyday oxidative stress. Together, these ingredients leave your hair clean, radiant and full of life.
Why you'll love this shampoo:
Deep cleanses without stripping: Gently absorbs excess oil and sebum while restoring your hair's natural shine.
Naturally sourced formula: Made with 97.9% naturally sourced ingredients, verified according to ISO 16128.
Purifies and tonifies: Enriched with watercress and indian cress extracts to purify and tonify your hair.
Clean, verified ingredients: EWG-verified and dermatologically tested for confidence in every wash.
Refreshing scent: Infused with a gentle apple fragrance with notes of cucumber and Earl Grey tea.
Key ingredients:
Lemon leaf extract: Adds shine and helps deep clean your hair, especially useful if you use styling products often
White tea leaf extract: Rich in antioxidants, it helps protect your hair from daily oxidative stress
Watercress and indian cress extract: Known to purify and tonify your hair from root to tip
This shampoo is a great choice if you:
Have oily hair or a scalp that needs a deep, gentle clean
Use styling products regularly and want to remove buildup
Follow a vegan lifestyle and want plant-based hair care
Prefer clean beauty formulas without unnecessary additives
Want a naturally scented shampoo as part of your routine
Is this shampoo gentle enough for sensitive scalps?
This shampoo is dermatologically tested and EWG-verified, and it's formulated without parabens or dyes. If your scalp is particularly sensitive, we'd recommend a patch test before first use.
Founded in Canada in 2006, ATTITUDE began with a mission to create safer, more transparent products for families. Every formula is developed in their own lab using naturally derived, EWG-verified ingredients, without compromising on performance. They are proudly vegan-friendly, cruelty-free and committed to reducing plastic waste through biodegradable packaging and refills. Choosing ATTITUDE means choosing products designed with your family's health and the planet in mind.